Honghu joined Advance Law Firm in 2011 and has been practicing IP for more than 16 years. He specializes in trademark review, administrative litigation of trademark registration and prosecution, trademark and copyright infringement enforcement and counterfeit fighting, and unfair competition litigation, etc. Honghu has represented more than 100 cases of administrative litigation for, such as, IFLYTEK, Midea, Country Garden, VIPS, Happy Potato, Vanward, Lotus, Cosmed, etc. He has also provided IP non-contentious consultation services for well-known domestic and foreign companies, including Hyundai Motor Co.， NU-AIR VENTILATION SYSTEM INC.，etc.

Recommended Outstanding Trademark Representation Cases in 2019-2020 by China Trademark Association

Recommended Trademark Agent Gold Service Individual Award by China Trademark Association

Member of China Outstanding IPR Service Team in 2018

Expert of New Retail and Live E-Commerce Expert Committee in the Development Research Center of the State Administration for Market Regulation

Committee Member of Legal Professional Committee in the China Software Industry Association

Member of Beijing Haidian District Government Expert Pool